After the extended discussion of the importance of looking to the future in 2 Corinthians 5:1–10, the second counter-cultural trait of authentic gospel ministry is laid out for us much more briefly in 5:11–13. The overriding principle in this short section is not hard to pick our. Verse 11 spells it out: “Therefore, knowing the fear of the Lord, we persuade others”. This isn’t the first time that Paul has taken up the matter of people pleasing with the Corinthians,